TOAD_LOCKUP_WHITE2

IDENTITY & BRANDING

2015

DELL TOAD

When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity and look to bring it in line with Dell Software's other platforms.

CLIENT

Dell Software

AGENCY

The Buddy Group

VIDEO DIRECTOR

Justin Thomas Ostensen

PHOTOGRAPHER

Christopher Fragapane

CHARACTER DESIGNER & ILLUSTRATOR

Jackie Whisler

COPYWRITER

Scott Chavez

ART & CREATIVE DIRECTION

Brian Desautel

Manage. Develop. Better.

MANAGE. DEVELOP. BETTER.

MANAGE. DEVELOP. BETTER.

Photography and video for Toad and Dell Software was shot over the course of two days in half a dozen locations, including outdoor. Multiple crews were used to capture footage simultaneously for photo and video footage. Two dozen models were selected for the first day of shooting to show crowd background and we focused on a dozen models for the second day of shooting to provide focus for the client's desired demographics.

My overall direction was for the shoot was to stay as natural as possible with lighting, posing and movement - we wanted these images to stand apart from the typical stock photography look. 

Diamond Select's informal brief described a premium product line for genre collectors: crafted, refined and detailed. The line's direction was nothing new for DST. They've been producing high quality sculpts for over twenty years. But the format and proportion was new for them - they intended to procuce 1:2 scale busts of genre favorite characters: Star Wars' The Mandalorian, Batman: The Animated Series' Joker, The MCU's Iron Man, G.I. Joe's Snake Eyes. So the logo needed to stand out - not only against their other product lines, but inside the industry. DST has been an excellent long time client and the Legends in 3-Dimensions line promised to be something different. 

Photography and video for Toad and Dell Software was shot over the course of two days in half a dozen locations, including outdoor. Multiple crews were used to capture footage simultaneously for photo and video footage. Two dozen models were selected for the first day of shooting to show crowd background and we focused on a dozen models for the second day of shooting to provide focus for the client's desired demographics.


My overall direction was for the shoot was to stay as natural as possible with lighting, posing and movement - we wanted these images to stand apart from the typical stock photography look. 

TOAD_LOCKUP_ALT3
CONVO2
Christina1
Eileen
Lawrence
Miriam
Trey2
Christina2
Robert1
Rachel
CONVO_1A
EDDIE1
ROBERT2
Eileen
Lawrence
Christina2
Robert1
Rachel
EDDIE1

HOP & A SKIP

TOAD LOGO UPDATE

TOAD_LOGO_A TOAD_LOGO_B
TOAD_FULL
TOAD_LOGO_A
TOAD_FULL
TOAD_RED
TOAD_SEPIA
TOAD_ORANGE
TOAD_BLUE
FOOTER_LOGO_WHT

©BRIAN DESAUTEL