TOAD_ICON

IDENTITY  •  BRANDING

Dell Toad

IDENTITY  •  BRANDING

Dell Toad

IDENTITY  •  BRANDING

Dell Toad

IDENTITY  •  BRANDING

Dell Toad

IDENTITY  •  BRANDING

Dell Toad

When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity to bring it in line with Dell Software's other platforms - so we used Dell's typography coupled with a  new tagline, updated the illustrated Toad character to match and introduced a new look in naturally lit photography and video.  
When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity to bring it in line with Dell Software's other platforms - so we used Dell's typography coupled with a  new tagline, updated the illustrated Toad character to match and introduced a new look in naturally lit photography and video.  
When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity to bring it in line with Dell Software's other platforms - so we used Dell's typography coupled with a  new tagline, updated the illustrated Toad character to match and introduced a new look in naturally lit photography and video. 
When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity to bring it in line with Dell Software's other platforms - so we used Dell's typography coupled with a  new tagline, updated the illustrated Toad character to match and introduced a new look in naturally lit photography and video. 
When Quest's TOAD productivity software became part of the Dell Software Group, it came with a legacy identity and character. We were asked to update the identity to bring it in line with Dell Software's other platforms - so we used Dell's typography coupled with a  new tagline, updated the illustrated Toad character to match and introduced a new look in naturally lit photography and video. 
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TOAD_FULL
TOAD_RED
TOAD_SEPIA
TOAD_ORANGE
TOAD_BLUE
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Manage. Develop. Better.

Manage. Develop. Better. 

Manage. Develop. Better. 

Manage. Develop. Better. 

Manage. Develop. Better.

Photography and video for Toad and Dell Software was shot over the course of two days in half a dozen locations, including outdoor. Multiple crews were used to capture footage simultaneously for photo and video footage. Two dozen models were selected for the first day of shooting to show crowd background and we focused on a dozen models for the second day of shooting to provide focus for the client's desired demographics.

My overall direction was for the shoot was to stay as natural as possible with lighting, posing and movement - we wanted these images to stand apart from the typical stock photography look. 

Photography and video for Toad and Dell Software was shot over the course of two days in half a dozen locations, including outdoor. Multiple crews were used to capture footage simultaneously for photo and video footage. Two dozen models were selected for the first day of shooting to show crowd background and we focused on a dozen models for the second day of shooting to provide focus for the client's desired demographics.

My overall direction was for the shoot was to stay as natural as possible with lighting, posing and movement - we wanted these images to stand apart from the typical stock photography look. 

Photography and video for Toad and Dell Software was shot over the course of two days in half a dozen locations, including outdoor. Multiple crews were used to capture footage simultaneously for photo and video footage. Two dozen models were selected for the first day of shooting to show crowd background and we focused on a dozen models for the second day of shooting to provide focus for the client's desired demographics.

My overall direction was for the shoot was to stay as natural as possible with lighting, posing and movement - we wanted these images to stand apart from the typical stock photography look. 

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Christina1
Eileen
Lawrence
Miriam
Trey2
Christina2
Robert1
Rachel
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EDDIE1
ROBERT2

CHARACTER DESIGNER & ILLUSTRATOR

Jackie Whisler

VIDEO DIRECTOR

Justin Thomas Ostensen

PHOTOGRAPHER

Christopher Fragapane

COPYWRITER

Scott Chavez

CREATIVE DIRECTOR

Brian Desautel

CLIENT

Dell Software

YEAR

2015

AGENCY

The Buddy Group

FEATURED WORK

Let's Make Your MarkBranding & Campaign

ValevoUI Design

IdentityIdentity

WrapifyUI/UX

Dell ToadIdentity & Branding

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© Brian Desautel