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IDENTITY & BRANDING

2018

LET'S MAKE YOUR MARK

In 2018, I worked with Smart Levels Media to help launch a strategy driven rebranding campaign and redesign for their flagship site: printsmart.com.

CLIENT

Smart Levels Media

STRATEGIST

Brooke Allen

COPYWRITER

Scott Chavez

OWL  HERO ILLUSTRATION

Jackie Whisler

COLLATERAL PHOTOGRAPHY

Peter Minges

ART & CREATIVE DIRECTION

Brian Desautel

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CREATING & PRINTING MADE EASY. 

Founded by a graphic designer, Smart Levels Media wanted their intuitive online design tools to stand apart from a dense industry. A strategic partnership with Shutterstock would allow users to build collateral with a huge library of assets.


CREATING & PRINTING MADE EASY. 

Founded by a graphic designer, Smart Levels Media wanted their intuitive online design tools to stand apart from a dense industry. A strategic partnership with Shutterstock would allow users to build collateral with a huge library of assets.


CREATING & PRINTING MADE EASY. 

Founded by a graphic designer, Smart Levels Media wanted their intuitive online design tools to stand apart from a dense industry. A strategic partnership with Shutterstock would allow users to build collateral with a huge library of assets.


CREATING & PRINTING MADE EASY. 

Founded by a graphic designer, Smart Levels Media wanted their intuitive online design tools to stand apart from a dense industry. A strategic partnership with Shutterstock would allow users to build collateral with a huge library of assets.


PRINT_SMART_LOGO

Printsmart.com is designed to be the focal point for the branding campaign, offering intuitive collateral customization tools, a full print product offering, order and account management and a comprehesive overview of Smart Levels Media. 

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Printsmart.com is designed to be the focal point for the branding campaign, offering intuitive collateral customization tools, a full print product offering, order and account management and a comprehesive overview of Smart Levels Media. 

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INSTAGRAM

HOME SWEET HOME

16 HAMMOND - IRVINE, CA

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WHIP IT GOOD

DELIVERY VAN

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WHAT'S IN THE BOX?

INSPIRATION KIT

WHAT'S IN THE BOX?

INSPIRATION KIT

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WHEN YOU OWN A PRINT HOUSE...

BUSINESS CARD

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NO SCHOOL LIKE THE OLD SCHOOL

TRADITIONAL MEDIA

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THE BREAKDOWN

BRANDING ELEMENTS

PALETTE

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WHITE

SMART PURPLE

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TYPOGRAPHY

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ORIGINATION

BASIC

PATTERN

PATTERN

GRAPHIC APPLICATION

GRAPHIC APPLICATION

GRAPHICS
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©BRIAN DESAUTEL