Kodak – Take A Look Around
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FOR OVER 490 YEARS WE'VE KNOWN THE EARTH IS ROUND,YET OUR PICTURES AND VIDEOS REMAIN FLAT

It's the size of a GoPro but films in 360 degrees - we didn't get it either... until we tried it. 

And then we couldn't wait to put together the campaign for it. The brief called out early adopters and adventure seekers, so we developed four personality types and the content ideas to fit and built the website to behave like the YouTube 360 degree video platform - a drag and view experience. 

Check out some original content filmed for this campaign in the video below. 

 On mobile? Open the video in the YouTube app!

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[unex_ce_button id="content_y7bwg5703" button_text_color="#ffffff" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#1e1e1e" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#ffd300" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#1e1e1e" button_border_hover_color="#ffffff" button_link="https://www.behance.net/gallery/29994723/Kodak-360-Environment-Development" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]ENVIRONMENT PROCESS ON BEHANCE[/ce_button]
[unex_ce_button id="content_hei4uheta" button_text_color="#ffffff" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#1e1e1e" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#ffd300" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#1e1e1e" button_border_hover_color="#ffffff" button_link="https://www.behance.net/gallery/29418273/Kodak-360-Persona-Icon-Design" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]ICON PROCESS ON BEHANCE[/ce_button]
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ORIGINAL CONCEPT

Scott Chavez & Brian Desautel

DESIGNER

Gina Scoles

ICON DESIGNER

Jackie Whisler

MOTION GRAPHICS

Vu Nyguyen

VIDEO EDITOR

Kevin Strick

 

COPYWRITER

Scott Chavez

ART DIRECTOR

Sarah Allen

CREATIVE DIRECTOR

Brian Desautel

AGENCY

The Buddy Group - 2015