FOR OVER 490 YEARS WE'VE KNOWN THE EARTH IS ROUND,YET OUR PICTURES AND VIDEOS REMAIN FLAT
It's the size of a GoPro but films in 360 degrees - we didn't get it either... until we tried it.
And then we couldn't wait to put together the campaign for it. The brief called out early adopters and adventure seekers, so we developed four personality types and the content ideas to fit and built the website to behave like the YouTube 360 degree video platform - a drag and view experience.
Check out some original content filmed for this campaign in the video below.
On mobile? Open the video in the YouTube app!