The Buddy Group

WE ARE...

In 2015, The Buddy Group began a rebranding process that would radically change its direction and working philosophy. Everything from the logo to the tagline to individual call signs went through an intensely interative process. The result is a digital agency branded to stand out and apart based on a true representation of its character and the people who worked there. 

LOGOTYPE

tbg_id_splash_7tbg_id_splash_7
[unex_ce_button id="content_xp342sdhg" button_text_color="#f5f4f4" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#101820" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#00758d" button_border_radius="0px" button_text_hover_color="#f5f4f4" button_text_spacing_hover="2px" button_bg_hover_color="#101820" button_border_hover_color="#afe3e4" button_link="https://www.behance.net/gallery/17240099/TBG-Identity" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]LOGO DEVELOPMENT ON BEHANCE[/ce_button]

TYPOGRAPHY

tbg_typography_7tbg_typography_7

PALETTE & PROPORTION

WEBSITE

tbg_website6tbg_website6

AVATARS & CALL SIGNS

tbgillustration-gif-david_v007tbgillustration-gif-david_v007
[unex_ce_button id="content_yms3cx3mh" button_text_color="#323e48" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#f5f4f4" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#00758d" button_border_radius="0px" button_text_hover_color="#101820" button_text_spacing_hover="2px" button_bg_hover_color="#f5f4f4" button_border_hover_color="#e53e30" button_link="https://www.behance.net/gallery/19564039/The-Buddy-Group-Avatars" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]AVATAR PROCESS ON BEHANCE[/ce_button]

BUSINESS CARDS

tbg_business_card_2tbg_business_card_2

PRESENTATION GRAPHICS

tbg_process_fulltbg_process_full
[unex_ce_button id="content_tolbuubjb" button_text_color="#f5f4f4" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#00758c" button_padding="15px 30px 15px 30px" button_border_width="1px" button_border_color="#f5f4f4" button_border_radius="0px" button_text_hover_color="#f5f4f4" button_text_spacing_hover="2px" button_bg_hover_color="#00758c" button_border_hover_color="#111820" button_link="https://www.behance.net/gallery/41587125/Agency-Process" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]PROCESS GRAPHIC ON BEHANCE[/ce_button]

SWAG

tbg_swag2tbg_swag2

ILLUSTRATOR

Jackie Whisler

DESIGNERS

Gina Scoles, Ivana Wong & Grace Lee

ART DIRECTOR

Sarah Allen

 

COPYWRITERS

Cheryl Elizaga, Kelly Maher, Scott Chavez & Brian Desautel

CREATIVE DIRECTOR

Brian Desautel

AGENCY

The Buddy Group (Duh) - 2015-2016

 

tbg_troublemakertbg_troublemaker