Zodiac – RAVE
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A first class experience in every seat. 

Intelligent. Lively. Captivating. That was the important part of the brief for the creative team when we started working on rebranding Zodiac Inflight Innovations' premier inflight entertainment system - RAVE.  We were fortunate to have a savvy Creative Director on the client side, so we were given the room to push the branding. But we also had to account for the popularity of RAVE's legacy mascot, Mr. Rave; the character had a large following in Asian markets.

We started with the color palette - blues and a deep green to acknowledge Zii's aerospace beginnings, coupled with highlights and a versatile, energetic typeface in Lato. From there, our focus moved to custom assets to demonstrate the RAVE system's capabilites - everything from 3D renders and composites to photography and trade show booths. 

Palette

Primary

Secondary

Typography

Lato Light Italic - titling and headlines

Lato Light  - body copy & general use

Mr. RAVE Redesign

Trade Show Booth - Hamburg & Shanghai

Trade Show Mobile App 

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Website

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RAVE Magazine/Sales Collateral

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Zii Office Photoshoot

PHOTOGRAPHER - TRADE SHOW BOOTH

Edwin Edillon

PHOTOGRAPHER - Zii OFFICE

Martha Pimentel

ILLUSTRATOR FOR MR. RAVE RE-DESIGN

Jackie Whisler

DESIGNER 

Gina Scoles

UX DESIGNER 

Grace Lee

 

ART DIRECTOR

Sarah Allen

COPYWRITERS

Kelly Maher & Scott Chavez

CREATIVE DIRECTOR

Brian Desautel

AGENCY

The Buddy Group - 2016

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